Cici / ByteDance
Made an AI capability useful, legible, and local.
Turned model capabilities into high-intent use cases and localized creative systems, helping new-user growth outperform ChatGPT in key markets.
Zhitao Kou
Ask Zhitao
Global GTM / product growth / AI-native
SHANGHAI · HONG KONG · WORLDWIDE
I find the market signal, shape the story, and build growth systems that move products across cultures, platforms, and categories.
Start here / live AI profile
Ask about a launch, a market expansion, a growth trade-off, or whether my experience fits the problem you are hiring for.
Check the box to start a recorded conversation.
Selected proof 01—03
THE WORK IS THE ARGUMENT.
Selected work across product growth, monetization, creator ecosystems, and AI.
Cici / ByteDance
Turned model capabilities into high-intent use cases and localized creative systems, helping new-user growth outperform ChatGPT in key markets.
TikTok LIVE
Connected behavioral friction, content intent, and cross-platform conversion into a new monetization route for high-value users.
Rise of Kingdoms / Lilith Games
Built an operating system for 1,000+ creators across YouTube, Twitch, TikTok, and regional cultures — while helping titles reach top-grossing rankings in 10+ markets.
Public details are intentionally high level. The interesting part is the thinking — ask me about it.
The operating system 04 / 04
I connect product, market, creative, and measurement — turning an insight into a repeatable growth motion.
Map the product’s real value to a high-intent job, tension, or user behavior.
Make the proposition clear, culturally legible, and native to each market and platform.
Use fast, measurable experiments to sharpen positioning and feed insight back into product.
Turn the signal into briefs, localization, measurement, and AI-assisted workflows that compound.
Experience 7+ years
Global Growth Strategy Manager
Overseas Marketing Manager
Ads Quality Specialist (via Adecco)
A portable version of my brain
zhitao skill is a lightweight, opinionated profile for AI assistants: what I’m good at, how I frame growth problems, and what I will not pretend to know.
mkdir -p ~/.codex/skills/zhitao && curl -fsSL https://zhitaokou.com/zhitao-skill.md -o ~/.codex/skills/zhitao/SKILL.mdThe next interesting problem