AI product GTM / global growth

SHANGHAI · HONG KONG · WORLDWIDE

Turn AI capability into global demand.

I find the use case, shape the story, and build the growth system that takes AI products across markets.

PRODUCT TRUTHCULTURAL SIGNALREVENUE MOTION
01 / PROFILEAI NATIVE
AI-native editorial portrait of Zhitao Kou
AI-GENERATED PORTRAIT / 2026ZHITAO KOU
Product insight → market traction.
$30M+Incremental revenue
1,000+Global creators
20%+Workflow efficiency
10+Markets scaled

Start here / live AI profile

Ask Zhitao.

Ask about an AI launch, a growth trade-off, or whether my experience fits the problem you are hiring for.

ZHITAO / AI PROFILE READY FOR A REAL QUESTION
ZHITAO / AI PROFILE

Ask how Zhitao finds AI use cases, shapes positioning, builds creative systems, or scales GTM across markets.

Check the box to start a recorded conversation.

Selected proof 01—03

THE WORK IS THE ARGUMENT.

From capability
to traction.

Selected work across AI product growth, monetization, and global GTM.

01AI PRODUCT GTM

Cici / ByteDance

Made an AI capability useful, legible, and local.

Turned model capabilities into high-intent use cases and localized creative systems, helping new-user growth outperform ChatGPT in key markets.

02REVENUE / WEB

TikTok LIVE

Built a $30M+ web revenue motion from zero.

Connected behavioral friction, content intent, and cross-platform conversion into a new monetization route for high-value users.

03GLOBAL CREATOR ECOSYSTEM

Rise of Kingdoms / Lilith Games

Made a global game feel native in every market.

Built an operating system for 1,000+ creators across YouTube, Twitch, TikTok, and regional cultures — while helping titles reach top-grossing rankings in 10+ markets.

Public details are intentionally high level. The interesting part is the thinking — ask me about it.

The operating system 04 / 04

From model
to market.

I connect product, market, creative, and measurement — turning a technical capability into a repeatable growth motion.

  1. 01

    Find the behavior worth owning

    Map the product’s real capability to a high-intent job, tension, or user behavior.

  2. 02

    Translate capability into value

    Make the use case clear, culturally legible, and native to each market and platform.

  3. 03

    Prove demand with creative

    Use fast, measurable experiments to sharpen positioning and feed insight back into product.

  4. 04

    Systematize what wins

    Turn the signal into briefs, localization, measurement, and AI-assisted workflows that compound.

Experience 7+ years

Product, creative, and growth — in one operator.

2024 — NOW

TikTok / ByteDance

Global Growth Strategy Manager

  • AI product GTM
  • Monetization
  • LLM workflows
2020 — 2024

Lilith Games

Overseas Marketing Manager

  • Global GTM
  • 1,000+ creators
  • Market validation
2019 — 2020

Google

Ads Quality Specialist (via Adecco)

  • Intent signals
  • Ads relevance
  • Data taxonomy

zhitao-skill / README.md

ZK/01

A portable version of my brain

Install the context. Skip the small talk.

zhitao skill is a lightweight, opinionated profile for AI assistants: what I’m good at, how I frame growth problems, and what I will not pretend to know.

mkdir -p ~/.codex/skills/zhitao && curl -fsSL https://zhitaokou.com/zhitao-skill.md -o ~/.codex/skills/zhitao/SKILL.md

The next interesting problem

Let’s make it travel.