GLOBAL GROWTH / CREATIVE STRATEGY SHANGHAI · HONG KONG · WORLDWIDE

Hello, I’m Zhitao 寇志涛

I make global products impossible to ignore.

I turn product truth into cultural signal — across AI, creator ecosystems, performance creative, and the messy middle where markets actually move.

01 / 04 Zhitao Kou
ZK
PRODUCT
TRUTH
CULTURAL
SIGNAL
REVENUE
MOTION
Everything is a signal if you know where to look.
SCROLL FOR SIGNAL
$30M+incremental revenue
1,000+global creators
20%+workflow efficiency
10+markets scaled
7+ yrsglobal growth

Selected proof 01—03

The work is the argument.

Not a collection of channels. A record of finding the right message, market, and motion — then making them compound.

01AI PRODUCT GTM

Cici / ByteDance

Turned a model capability into a global user habit.

Found high-intent use cases, localized their story, and turned them into creative systems that helped new-user growth beat ChatGPT in key markets.

02REVENUE / WEB

TikTok LIVE

Built a $30M+ web revenue motion from zero.

Connected behavioral friction, content intent, and cross-platform conversion into a new monetization route for high-value users.

03GLOBAL CREATOR ECOSYSTEM

Rise of Kingdoms / Lilith Games

Made a global game feel native in every market.

Built an operating system for thousands of creators across YouTube, Twitch, TikTok, and regional cultures — while helping titles reach top-grossing rankings in 10+ markets.

Public details are intentionally high level. The interesting part is the thinking — ask me about it.

The operating system 04 / 04

Signal over noise.

I work where product, culture, and conversion overlap. This is how I turn a launch into a lasting growth motion.

  1. 01

    Find the product truth

    Get beyond feature lists: identify the job, tension, or behavior worth making visible.

  2. 02

    Make it culturally legible

    Translate the truth into a native story for each platform, creator, and market.

  3. 03

    Build a repeatable engine

    Turn a winning angle into a testable system: briefs, creative, localization, measurement, and iteration.

  4. 04

    Use AI where it compounds

    Automate the bottleneck, not the taste. LLM workflows should accelerate sharp judgment — never replace it.

Built inside the platforms

A global lens, with operator scar tissue.

2024 — NOW

TikTok / ByteDance

Global Growth Strategy Manager

  • AI product GTM
  • UG creative strategy
  • TikTok LIVE & Shop growth
2020 — 2024

Lilith Games

Overseas Marketing Manager

  • Global GTM
  • Creator ecosystem
  • Product / market fit
2019 — 2020

Google

Ads Quality Specialist (via Adecco)

  • Intent signals
  • Ads relevance
  • Market intelligence

zhitao-skill / README.md

ZK/01

A portable version of my brain

Install the context. Skip the small talk.

zhitao skill is a lightweight, opinionated profile for AI assistants: what I’m good at, how I frame growth problems, and what I will not pretend to know.

mkdir -p ~/.codex/skills/zhitao && curl -fsSL https://zhitaokou.com/zhitao-skill.md -o ~/.codex/skills/zhitao/SKILL.md

Live profile interface

Ask Zhitao, without finding a time.

This is an AI-guided introduction, grounded in the public profile above. It can explain how I think and what I have done; it will not invent confidential details.

ZHITAO / AI PROFILE

Hi — I’m a public, AI-guided profile of Zhitao Kou. Ask about his work across global GTM, AI products, creator ecosystems, or how he turns a product insight into a growth system.

Check the box to start a recorded conversation.

The next interesting problem

Let’s make it travel.