Cici / ByteDance
Turned a model capability into a global user habit.
Found high-intent use cases, localized their story, and turned them into creative systems that helped new-user growth beat ChatGPT in key markets.
Hello, I’m Zhitao 寇志涛
I turn product truth into cultural signal — across AI, creator ecosystems, performance creative, and the messy middle where markets actually move.
Selected proof 01—03
Not a collection of channels. A record of finding the right message, market, and motion — then making them compound.
Cici / ByteDance
Found high-intent use cases, localized their story, and turned them into creative systems that helped new-user growth beat ChatGPT in key markets.
TikTok LIVE
Connected behavioral friction, content intent, and cross-platform conversion into a new monetization route for high-value users.
Rise of Kingdoms / Lilith Games
Built an operating system for thousands of creators across YouTube, Twitch, TikTok, and regional cultures — while helping titles reach top-grossing rankings in 10+ markets.
Public details are intentionally high level. The interesting part is the thinking — ask me about it.
The operating system 04 / 04
I work where product, culture, and conversion overlap. This is how I turn a launch into a lasting growth motion.
Get beyond feature lists: identify the job, tension, or behavior worth making visible.
Translate the truth into a native story for each platform, creator, and market.
Turn a winning angle into a testable system: briefs, creative, localization, measurement, and iteration.
Automate the bottleneck, not the taste. LLM workflows should accelerate sharp judgment — never replace it.
Built inside the platforms
Global Growth Strategy Manager
Overseas Marketing Manager
Ads Quality Specialist (via Adecco)
A portable version of my brain
zhitao skill is a lightweight, opinionated profile for AI assistants: what I’m good at, how I frame growth problems, and what I will not pretend to know.
mkdir -p ~/.codex/skills/zhitao && curl -fsSL https://zhitaokou.com/zhitao-skill.md -o ~/.codex/skills/zhitao/SKILL.mdLive profile interface
This is an AI-guided introduction, grounded in the public profile above. It can explain how I think and what I have done; it will not invent confidential details.
Check the box to start a recorded conversation.
The next interesting problem